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Just glowing together 👀 #InTheMoment Video by @marvellen_ Music by @aphextwin.afx

Snow day ASMR 💅⛄️❄️ #InTheMoment Video by @thammachad.ig

“My content is all about embracing my motto: bright, bold and creative.” —Creator and model @okaysophi (Sophi St. Louis) Sophi’s artistically crafted makeup looks have always been an instrument of self-expression. “As a dark-skinned woman, it’s not just about makeup for me. It’s about breaking the boxes society tries to put me in and encouraging others to do the same,” she says. “I want people to see that self-expression is limitless and that it’s OK to be unapologetically yourself.” Photos by @okaysophi

Any guesses on what @chrishemsworth, @prattprattpratt and @krisjenner are up to? 👀 🎥: @raybanmeta

“This is how you rehearse when you’re a star, darling!” ⁣ What goes into the making an iconic #GRAMMYs performance? Find out in this edition of The Creative Process, as artist @doechii (Doechii) breaks down how she prepped for her 🔥🔥🔥 act at tonight’s @recordingacademy show (where she also took home her first Grammy for “Best Rap Album”). “In order to trust yourself, you have to take creative leaps and you have to try things. And I think that my trust with my creative process now has developed over little spurts of trying things and doing things over many, many, many years,” says Doechii. “I want some little girl sitting in front of her TV to be like, ‘Whoa, I want to do that one day.’”⁣ Music by @doechii⁣

POV: asking @meta.ai random questions 🤪 Video by @oneilthomas

Every time #InTheMoment Video by @julianorejudos Music by @leehi_hi

Because #CreativityNeverStops 💫 Streamer, creator and global explorer @ishowspeed (IShowSpeed) sees creativity as “not putting limits on your imagination.” Speed is known for videos like these that show his willingness to experiment and be himself. “I’m not afraid to try new things and step outside my comfort zone. Even if I look goofy, if it means I’m having fun and creating content that resonates with people, that’s what matters.” Video by @ishowspeed

a lil pep in that step #InTheMoment Video by @thomas.meacock and @jmboniface Music by @portugaltheman

🌝 Happy Lunar New Year! 🧧 ⁣ ⁣ Celebrate the Year of the Snake 🐍 with baking content creator @_yu.jung (Yujung). ⁣ ⁣ “My family always loved to share traditional Korean desserts during the holidays. One of my favorites — and one of the prettiest in my opinion — is mujigae-tteok, Korean rainbow rice cake. I love the different colors and how they represent blessings and wealth, which is perfect for the new year!” ⁣ ⁣ Video by @_yu.jung

“When I’m on my skateboard, I feel truly myself — empowered, unique and unstoppable.” —Skateboarder @ursk8kid (Urmila Jitendra Pabale) “Through my content, I aim to create a sense of relatability and positive energy by showcasing my journey of falling, healing and finally landing the tricks I work so hard to master,” says Urmila, who lives in Navi Mumbai. “I want my followers to feel like they’re on this journey with me — as friends who encourage each other, lift each other up and celebrate the little wins together, creating a community where everyone feels empowered and supported.” Video by @ursk8kid

fashion lover or cat lover 🤔 #InTheMoment Video by @safu_ny_